Portfolio

Project Overview

The objective of this project was to design a visually engaging website that promotes brand identity, simplifies product discovery, and encourages user interaction and conversion.

Problem Statement

Users visiting the previous website had no clear path to discover coffee products, explore brand values, or engage with the content.

Primary goals were to:

• Present coffee products clearly and attractively
• Communicate brand story and values
• Improve browsing engagement and conversions
• Build a design that scales across devices

Research & Strategy

Before starting visuals, I focused on understanding:

• Coffee e-commerce best practices
• Visual hierarchy for product and lifestyle content
• Brand attributes (premium, passionate, community-oriented)
• Emotional engagement triggers for brand audiences

Key insights:

• Users engage more with rich visuals that reflect product quality
• Clear categorization of product types improves exploration
• Storytelling elevates trust and brand connection

Visual Design & UI Solutions

Visual Hierarchy:

• Large hero visuals to captivate
• Clear sections for product categories

Brand Colours & Aesthetics:

• Warm browns and greens reflect coffee richness
• Consistent use of imagery for mood and story

Product Emphasis:

• Product cards with clear pricing and calls-to-action
• Ratings and brief descriptions for quick decisions