Akshar Business Consulting
Bringing Modern Digital Identity to FP&A & Business Advisory
Project Overview
Akshar Business Consulting is a financial advisory firm specializing in FP&A transformation, financial consolidation, budgeting, forecasting, and business intelligence solutions.
Problem Statement
Most consulting firms struggle with:
Primary goals were to:
- Generic corporate layouts
- Weak visual hierarchy
- Poor storytelling
- Low conversion optimization
- Limited differentiation in competitive markets
Research & Strategy
I studied:
- Top consulting websites
- Financial services UI patterns
- Trust-building elements in B2B design
- Corporate decision-making journeys
Key UX Strategy:
- Authority & Positioning (Hero Section)
- Expertise Overview
- Thought Leadership (Insights Section)
- Credibility (Partners & Certifications)
- Leadership Introduction
- Services Breakdown
- Social Proof (Client Stories)
- Contact & Conversion
Visual Design Direction
UX Improvements Implemented:
- Clear content segmentation
- Balanced white space for readability
- Consistent CTA styling
- Structured card system for scalability
- Hierarchical typography
- Enterprise-grade visual consistency
Design Language:
- Deep blue & red accent palette (trust + authority + action)
- Clean corporate typography
- Structured content blocks
- Strong CTA buttons
- Card-based service modules
Information Architecture:
- Strong headline
- Immediate CTA (Book Session)
- Supporting metrics
- Visual credibility
Objective
- Role: UI/UX Designer
- Tools: Figma (UI Design & Prototyping)
- Duration: 3–4 Weeks
- Platform: Responsive Corporate Website